This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.
Offered by Google via Coursera
COURSE DESCRIPTION
Build job-ready skills by learning from the best
Get started in the in-demand fields of digital marketing and e-commerce with a Professional Certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and measure performance through analytics.
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.
75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²
This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
¹Lightcast™ US Job Postings (2022: Jan. 1, 2022 – Dec. 31, 2022).
²Based on program graduate survey, United States 2022
Applied Learning Project
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.
Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter
Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
TOPICS
Marketing
E-Commerce
Display advertising
Email Marketing
Search Engine Optimization (SEO)
Customer loyalty
Marketing Analytics
Customer Outreach
Website Structure
Customer Awareness
Google
Search Engine Marketing
CERTIFICATION
When you complete all of the courses in the program, you’ll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.
You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.
In the U.S. and Canada, Coursera charges $49 per month after the initial 7-day free trial period. The Google Data Analytics Certificate can be completed in less than 6 months at under 10 hours per week of part-time study, so most learners can complete the certificate for less than $300 USD. In other countries where Google Career Certificates are available, your cost may be lower.
LEARNING OUTCOMES
Google Career Certificates are designed to prepare you for an entry-level role in job fields like data analytics, digital marketing & e-commerce, IT support, project management, and UX design. Upon completion of a Google Career Certificate, like this one, certificate graduates in the U.S. will have the option to share their information with top U.S. employers that are hiring entry-level professionals, like Deloitte, Macy’s, Infosys, Walmart and of course, Google. Employer consortiums are currently available in the U.S., Canada, India, Singapore, Indonesia and are coming to more countries soon. The employers included will vary by country.
Curriculum
- 7 Sections
- 0 Lessons
- 25 Weeks
- Foundations of Digital Marketing and E-commerceThis is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.0
- Attract and Engage Customers with Digital MarketingAttract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.0
- From Likes to Leads: Interact with Customers OnlineFrom Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.0
- Think Outside the Inbox: Email MarketingThink Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.0
- Assess for Success: Marketing Analytics and Measurement 4.6 starsAssess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.0
- Make the Sale: Build, Launch, and Manage E-commerce StoresMake the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be ready to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.0
- Satisfaction Guaranteed: Develop Customer Loyalty OnlineYou made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.0
